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The Head, Marketing & Customer Experience (HMCE) will oversee the development and implementation of effective strategies targeted at MainOne’s customer segments and requirements, to maximize market penetration, customer growth, and profitability. In particular, the HMCE will provide oversight for Product Development, Marketing Communications, Bids Management and Customer Experience.
The HMCE will be responsible for bridging the gap between the customer and the Company, ensuring that each touchpoint across the customer journey is engaging, efficient and effective, leading to increased customer satisfaction, loyalty and success. The HMCE will build strong relationships with customers by gathering customer feedback to gain insights into market requirements and improve the overall customer experience.
The role will also oversee the management and marketing of the Company’s products, the creation of high-quality, engaging content and the development and implementation of strategies to ensure a world-class customer experience, to be disseminated across various channels (digital and non-digital platforms) for existing and potential customers.
Specific responsibilities include:
(Product Management, Marketing Communications & Bids Management)
The HMCE will also:
The responsibilities defined above span across the business across West Africa and International markets.
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