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SENIOR ASSOCIATE – BRAND ACTIVATION @ Greenlight Planet
  Last Date: January 29, 2021
  • Power,Energy & Utilities
  • Full time
  • 3 weeks ago
  • Nigeria ,Lagos

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  • Salary Naira Not Specified / Monthly
  • Shift Morning
  • Job Qualifications Bachelor
  • Job experience 5 years
  • Job level Manager
  • Gender Requirement Any Gender

Job Summary

Greenlight Planet isowned and operated by engineers, sales force experts, and operations gurus wholove to solve difficult problems that change our customers’ lives before oureyes. Our offices across the world are cultural melting pots of technologicaland grass-roots innovation.

Greenlight Planet is a for-profit social business thatdesigns, distributes, and finances solar home energy with an under-served populationin mind: the 1.2 billion global consumers for whom the old-fashioned electricalgrid is unavailable or too expensive.  Since its founding in 2009, thecompany has become a leading global provider of solar-energy products to over60 million rural consumers in more than 65countries.

From its wide range of trusted Sun King™ solar lamps andhome energy systems, to its innovative distribution partnerships, to itsflexible EasyBuy™ pay-as-you-go financing model, Greenlight Planet continuouslystrives to meet the evolving needs of the off-grid market.

A truly global enterprise, Greenlight Planet has11offices in countries throughout Africa and India, and over 1,200 employeesaround the world.  Its team of more than 5,500 sales agents keeps thecompany directly in touch with rural consumers’ needs.  But Greenlight workswith a vast international network of 300 distribution partners, from largemicro-finance institutions to local micro-entrepreneurs, expanding the reach ofsolar energy products.  With over ten years of experience, GreenlightPlanet is determined to continue setting the gold standard for performance anddesign, while powering human potential.

Greenlight Planet was founded by T. Patrick Walsh, aUniversity of Illinois student who spent part of 2005 working with the charityEngineers Without Borders in rural India.  He realized that villagersthere, users of ubiquitous kerosene lamps, were not asking forcharity. Rather, they were savvy consumers demanding a better product tolight their homes.  With classmates from school, Patrick designed andsold Greenlight’s first solar-lantern prototypes in 2006 in the state ofOrissa: brighter and healthier than kerosene lamps, but affordable enough sothat people could afford them without subsidies.  In 2007,co-foundersMayank Sekhsaria and Anish Thakkar joined the fledgling company.  Thefounders moved to India and China in 2008, with the vision that smartdesign, efficient engineering and innovative distribution strategies could makedirty kerosene lanterns a thing of the past.

Over a decade, the company has grown steadily,expanding distribution across South Asia and Sub-Saharan Africa, andestablishing financing programs to make solar energy affordable:  not onlyover the long term, but immediately, even for consumers with limited savings.

As solar technology and battery technology became moreefficient over the years, Greenlight Planet began setting its sightshigher, beyond simply replacing kerosene lamps:  The company’s solar homesystems now reduce demand for grid electricity, powering not only lights,but a range of home appliances including mobile phones, televisions, fans, andmore.

 


Job Description

The Role:

The Senior Associate - Brand Activation will have a leading role in planning and execution of Brand activation activities for the entire life cycle of all Sun King products and services.

Key responsibilities for the role:

  • Develop Brand activation plans aimed at supporting Sun King Commercial Business Unit (B2C& B2B) so as to assist in achieving targeted revenue and market share levels.
  • Develop and manage relevant activation plans and execute the concepts so as to have a memorable impact on the targeted consumers, B2B Partners & Internal Stakeholders.
  • Achievement of set targets for various campaigns through effective participation and coordination of BTL activities in the trade.
  • Conceptualize, develop and roll out BTL activation plans in liaison with the relevant department and/or activation agency.
  • Ensure visibility for all Sun King products in the market as per set targets.
  • Manage relationships between Sun King and all activation agencies as well as between the marketing division and other internal partners.
  • Monitoring and reporting on the expenditure of the market activations budget.
  • Management of Sun King Events (Internal & External) inclusive of Industry conferences
  • Work with Creative team to ensure all customer facing materials are aligned with the Sun King brand guidelines.
  • Work with the Procurement team to source for competitive suppliers for all marketing materials.

Key Performance Indicators:

  • Manage Brand Activation Events and activities and Identify opportunities/action plans within specific projects with real time tracking.
  • Develop and apply in-depth understanding of consumer insights to advance the business agenda. Key focus on engaging and driving ROI within the targeted consumers, B2B Partners & Internal Stakeholders.
  • Managing the briefing process, day to day evaluation, co-ordination and control of Support agencies in delivering campaigns with Marketing Manager, Commercial Business Unit (B2C & B2B), and third-party agencies.
  • Attainment of communicated visibility and market branding targets through effective management, co-ordination and distribution of BTL activities
  • Ensuring that all branding is implemented to set Sun King standards (Per our Pictures of Success)
  • To effectively manage resources allocated through effective monitoring of activities and by providing support to the Commercial Business Unit (B2C & B2B)
  • Co-ordinate with the Commercial Business Unit (B2C & B2B) and trade activation team to support Go-To-Market activities for the company wide campaigns, activations and trade activities.
  • Working closely with other departments to ensure that activities planned are executed correctly and on time.
  • Ensure the market activations calendar is synchronized and incorporates all relevant stakeholders where possible to maximize on savings and efficiencies.
  • Ensure quarterly evaluation of activation agencies with procurement teams based on the set performance criteria.
  • Effectively monitor and control the activations budget within approved departmental budget.
  • Ensure timely submission of regional reports and triangulating shared reports from different regions and come up with insights that can be adopted in different regions.
  • Collect, compile and provide product & brand performance feedback to internal stakeholders with input from trade activation and sales team to ensure that we improve on our products, services and processes.

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